Finding Out What The Market Looks For In Horror Movies
Market research helps you to see a gap in the market, and allows you to gather peoples opinions and thoughts about horror movies which will influence on our opening piece.
From getting peoples opinions it enables my group to get a wider understanding of what the market is looking for in horror movies and more specific in Yurei horror.
From getting peoples opinions it enables my group to get a wider understanding of what the market is looking for in horror movies and more specific in Yurei horror.
- Please click below to take my survey about Yurei horror movies. Thank You.
Results From Survey
50 people answered my survey and here are the results:
As you can see here from the people who took the survey 40/50 were girls and 10/50 were boys.
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The majority of the people who answered the survey are aged between 16-20, this helps as I can see what 16-20 aged people like and dislike in horror movies. I can then use their opinions to improve on my opening sequence.
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A huge interest is shown in Yurei horror movies.
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From these results I can take away that thrill should be one of the main aspects of my opening as that is what my target audience want. They weren't too fussed about Yurei films dragging on which is good because I feel like when am opening drags it builds tension for the audience.
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The majority of people who took my survey preferred seeing a girl as the victim and a boy as the protagonist.
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What Type of communication device do you find scarier?
People who took the survey think a room is the scariest communication device. They also found a house and a room scary. It is interesting because these are things we see everyday. So it seems that my target audience want the communication device to be an every day thing to make it even more scarier.
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Some people are not fussed about seeing certain actors or actress's in Yurei horror films.
27 people said they do not mind who the actors and actress's are in films.
The people who do mind like to see the following:
-Emma Watson x2
-Brittany Snow
-Charlese Theron
-Simon Pegg
-Kristen Stewart
-Ali Roth
-Mila Kunis x2
-Liam Neeson
-Kayden Kross
-Gemma Arterton
-Johnny Depp x3
-Brooklyn Decker
-Amber Heard
-Xavier Samuel
-Brad Pit
-Noel Fielding
-Morgan Freeman
-Cameron Diaz
-Will Smith
3 people like to see Jonny Depp. As there is a keen interest on him in my opening I could try and find an actor that looks similar to Jonny Depp, or similar to Emma Watson and Mila Kunis as they were both mentioned twice.
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27 people said they do not mind who the actors and actress's are in films.
The people who do mind like to see the following:
-Emma Watson x2
-Brittany Snow
-Charlese Theron
-Simon Pegg
-Kristen Stewart
-Ali Roth
-Mila Kunis x2
-Liam Neeson
-Kayden Kross
-Gemma Arterton
-Johnny Depp x3
-Brooklyn Decker
-Amber Heard
-Xavier Samuel
-Brad Pit
-Noel Fielding
-Morgan Freeman
-Cameron Diaz
-Will Smith
3 people like to see Jonny Depp. As there is a keen interest on him in my opening I could try and find an actor that looks similar to Jonny Depp, or similar to Emma Watson and Mila Kunis as they were both mentioned twice.
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The majority of the people who answered this question said that a slow build up builds tension. From this I can make my opening slowly build up and my target audience will be happy with it.
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People find it scarier for the locations to be an every day place as it is more realistic which can scare the audience more.
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My target audience prefer a long 6minute opening before they see any death happen. This is good because I can have a long tension building opening before anything dramatic happens.
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From the market research I have done I have found out that people manly watch Yurei horror films for the thrill and like to see the first death happen about six minutes into the film. I interviewed sixty people and fifty people answered my online questionnaire. From both of these I found out that the public think a room is the most scariest communication device, however in my opening I have decided to use 'Facebook' a social networking site as the communication device. I didn't choose what the public wanted because in my opinion to use a networking site that most people use on a daily basis would be much scarier. Something else that I found out from both questionnaires is the public think that a long introduction builds tension and doesn't bore the audience. I'm glad they thought this as I wanted to do a long introduction as I think it keeps the audience on edge.
The public said in the online survey that their favourite celebrities to see in films are Emma Watson and Mila Kunis. I have decided to find two main characters that look like these two ladies.
The two main girls in my opening play the victims. In the questionnaires the public said they like to see a girl as the victim so by choosing this I am complimenting what the public want.
The public said in the online survey that their favourite celebrities to see in films are Emma Watson and Mila Kunis. I have decided to find two main characters that look like these two ladies.
The two main girls in my opening play the victims. In the questionnaires the public said they like to see a girl as the victim so by choosing this I am complimenting what the public want.